RECENT PROJECTS
A selection of recent projects that reflect the kind of work I love — thoughtful, purposeful communications that connect. From national campaigns and stakeholder engagement strategies to personal essays and community-led initiatives, each project starts with listening and ends with impact.
Cambridge’s First Indoor Skatepark — Media Strategy
Media outreach and story development for a community-led launch. I supported the team behind Cambridge’s first ever indoor warehouse skatepark with media strategy and comms planning. Working quickly and collaboratively, I secured coverage across BBC, ITV News, Cambridge Independent, Cambs Times, and the Ely Standard. This campaign helped raise awareness of a much-needed community space for young people and put a grassroots initiative firmly on the regional map.
Jonny Say Therapy — Digital Content Strategy
I worked with Jonny Say, a therapist specialising in OCD and existential anxiety, to shape a digital content strategy that would grow his online presence and connect more effectively with his audience.
The project included:
A tailored SEO-informed content plan
Visual identity suggestions to reflect his professional tone while standing out in a crowded space
A YouTube thumbnail and titles strategy to optimise clicks and performance
Guidance on voice, platform use, and audience growth techniques
This work helped set the foundation for greater reach, stronger audience engagement, and a consistent, recognisable presence across platforms and algorithms.
PROJECT 3
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
PROJECT 4
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.